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Online marketing for lawyer practices have become an inevitable consequence of the global village phenomena. However, lawyers have been guilty of ignoring the internet more than any other profession. They tend to look for advertising platforms and techniques everywhere but online. For some time in America, it seemed as if it was a requirement for lawyers to solely seek...

We all need and want to increase our sales, but sometimes we struggle. Maybe we keep doing the same old thing and getting the same results. So what can we do to turn our business around and get the sales streaming in? When you are in the professional market, you do not always want to be seen as actively selling,...

While, in the end, legal marketing success is very much dependent on the actions of the attorneys (or firm) involved, there are great benefits to working with an outside consultant. Not only can a marketing consultant bring you the latest ideas in the industry, they can help you focus, get you on track and put systems in place to...

As I always tell my clients, legal marketing should be more of a habit than a burden. It should be so completely integrated into your daily life that it's merely second nature to put something business development-oriented on your schedule. That being said... everyone needs a little guidance. With social media on the upswing and the reach of the...

I know that many lawyers reading this went to law school never giving thought to the idea of having to do any legal marketing. In fact, I suspect that you would rather undergo root canal surgery than spend your precious time marketing and selling. Just the thought of legal marketing causes an allergic rash to mysteriously appear all over our...

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does - how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little...